Toru Iwatani wanted to lure women and couples into arcades dominated by spaceships, and he found the perfect shape in a pizza missing a slice. Each ghost runs on a distinct programmed personality: Blinky gives chase, Pinky sets ambushes. The machine reveals its limit at level 256, the infamous kill screen where memory collapses and half the board dissolves into garbled symbols. The medium's first true pop icon.
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