Team Ninja developed Dead or Alive 3, and Tecmo published it as an Xbox launch title in November 2001. It carried on the series' strikes-throws-and-counters combat system, added new characters — including Hitomi, Brad Wong and Christie — and reworked Ein, previously an amnesiac ninja, now revealed as the leader Hayate.
Its visual presentation, with destructible stages and animation that was remarkably detailed for its time, served as a technical showcase for Microsoft's new console. It sold more than two million copies, became the franchise's best-selling title up to that point, and ranked among the ten best-selling Xbox games.
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